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"Moi Moi Fine Jewellery Opens Perth Store", Kurv Magazine, 13th Oct 2010

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In exciting news for Moi Moi Fine Jewellery fans, Australia's only Moissanite and Created jewel specialist, has exclusively opened the doors of its first interstate store in Perth's Carillon City, promising a shopping experience that offers outstanding value, fine craftsmanship and impeccable service. 

Perth franchisee, Aggie Hong said, "We are so excited about the opportunity to educate Perth women about the spectacular brilliance and affordability of Moissanite and created jewels. Customers can expect to see high quality heirloom jewellery pieces at Moi Moi without the sky-high price tag of diamonds and other mined counterparts." 

Moi Moi Fine Jewellery was founded by sisters Lauren Chang Sommer and Alana Chang Weirick, who opened their flagship store in Sydney's iconic Queen Victoria Building in December 2004. Moi Moi are Australia's exclusive distributor of Charles & Colvard created Moissanite. Moissanite has more brilliance, fire and lustre than any other jewel, outshining diamonds in both brilliance and 

Director of Moi Moi Fine Jewellery Lauren Chang Sommer said, "We are so excited to finally bring Moi Moi to Australia's west coast. We have been open in Sydney for 6 years now and already have an established and loyal customer base from Perth, some of which have travelled all the way to Sydney especially to visit our store!" 

Moi Moi recently introduced created pink diamonds to the Australian market which possess the same chemical, physical, structural and optical qualities of mined pink diamonds at a fraction of the cost and are totally conflict free. 

"A one carat diamond ring in 18K gold will on average cost the consumer $10,000, whereas a Moissanite version costs far less at 
$1,700. Moi Moi's created Pink diamonds cost on average 90% less than the mined pink diamond," Ms Chang Sommer said.