Moi Moi now available at American Swiss across three Australian states!

Moi Moi is now available at American Swiss across three Australian states!

Moi Moi Fine Jewellery is proud to announce a partnership with prestige jewellery chain American Swiss which launches in Australia with its first doors opening on 18th October 2018.

Moi Moi and American Swiss have enjoyed working closely over the last 2 years, following the 2017 launch of Moi Moi into 20 American Swiss stores in South Africa as a trial. After a successful concept period, because of this, Moi Moi has now expanded into 100 American Swiss stores.


Moi Moi Flagship Store, QVB and American Swiss Store, Robina

American Swiss will land in the Australian market with 6 stores opening in Queensland, New South Wales and Victoria, in October 2018.  Moi Moi will feature in every American-Swiss-Australian store in an exclusive partnership.

American Swiss Jewellers E1541972817636

American Swiss Australia’s General Manager, Ollie Olstein says “We are constantly looking for the latest in jewellery innovation to deliver on the brand promise of American Swiss. Live, Love, Celebrate. This has led to an exclusive partnership with Moi Moi Fine Jewellery to bring SUPERNOVA Moissanite, the finest Moissanite in the world, to our customers.

Untitled Design 7 Swiss Web

The M by Moi Moi Collection offers modern, minimalist and elegant designs featuring SUPERNOVA Moissanite and crafted in 9K Gold.  Each piece is priced between $749 and $1,649 with an average price of $1,399. The Moi Moi range in American Swiss consists of 35 pieces, each designed in-house. With a mix of 9K and 18K Gold, there is something for everyone.

Moi Moi Fine Jewellery  Co-Director, Lauren Chang Sommer says “We are thrilled to continue our wonderful partnership with American Swiss. We are sure that they will be successful in Australia.  Together, we are excited to expand our footprint, so we can share the magic of Moissanite with more Australian women”.


American Swiss stores are at Sunshine Plaza, Robina, Charlestown Square, MacArthur Square, and Werribee—Highpoint with the Moi Moi Flagship in Sydney’s QVB.


View the entire range at