Welcome to Moi Moi

As sisters growing up we always dreamt of starting a business together. In 2004, we discovered a magnificent and beautiful new jewel called Moissanite. The captivating brilliance of this jewel and the very attractive price point encouraged us to take a leap of faith and start our new business. With the help of our parents Stephen and Mary, we opened our Sydney flagship store Moi Moi Fine Jewellery and pioneered a whole new category of fine jewellery in Australia.

The undeniable value and beauty of Moissanite has made our engagement rings our strongest selling pieces.  Naturally as a result, we have developed an extensive engagement and wedding ring range.   As the business grew, so too have our collections which now include created and natural diamonds, created sapphires, created rubies, created emeralds, and enamel jewellery. 

Our focus on quality craftsmanship and exclusive designs has given us a solid reputation and loyal clientele. We’ve really enjoyed helping them choose jewellery for their special occasions from engagement, to wedding, to anniversaries, birthdays and maternity gifts.

We love designing jewellery.  We have crafted many special pieces over the years.  With our cutting edge technology and our design capabilities we take pleasure in designing and crafting any custom design you want.

You will love the Moi Moi experience!  You will always receive exceptional value and amazing personal service here.

We look forward to welcoming you to our Sydney store soon,

Lauren and Alana