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Moi Moi SUPERNOVA Moissanite goes global!

Date Added: 22/09/2017

Sisters and Moi Moi Fine Jewellery Directors, Lauren and Alana Chang launch SUPERNOVA Moissanite, the jewel of the future with South African leading jewellery retailer AmericanSwiss as of 22nd September 2017.  

In 2004 when Lauren and Alana introduced Moissanite to the Australian market, they carved a niche within the fine jewellery market. In 2016 they took their dream one step further by developing their own Moissanite brand, SUPERNOVA Moissanite. 

SUPERNOVA Moissanite has been available for purchase in Australia since 2016 and has seen tremendous growth in the last 12 months. Australian women have embraced Moissanite and it’s now time to share the love across the waters! 

“We are so delighted with our new South African partnership with AmericanSwiss and that we are now able to share the joy of Moissanite with women of South Africa”. 

Above: Lauren Chang Sommer & Alana Chang Weirick - Moi Moi Fine Jewellery Directors


“It’s exciting that from launching in Australia 13 years ago, Moi Moi and our exquisite SUPERNOVA Moissanite will now be enjoyed and celebrated in South Africa as well.” says Lauren. 

Lauren and Alana created SUPERNOVA Moissanite with the aim of helping brides achieve their jewellery goals. SUPERNOVA Moissanite is the most beautiful jewel in the world with more brilliance, fire and lustre than any other jewel. SUPERNOVA Moissanite gives consumers incredible value in their fine jewellery, with statement pieces that are socially responsible and of heirloom quality. 

Above: Happy AmericanSwiss customers make some of the first Moi Moi SUPERNOVA Moissanite purchases in South Africa, September, 2017.


To celebrate the launch into South Africa, Moi Moi has designed a limited edition Protea 1.50 carat Round Brilliant SUPERNOVA Moissanite ring available in 18K rose gold or Platinum.  The Protea ring is inspired by South Africa’s national flower, the Protea and includes details of the flower petals. 

The Protea ring will be available in the Sydney Queen Victoria Building store on the 22nd September 2017.   Each Moissanite purchase in the Sydney store until 8th October, will receive a fresh Protea flower.  We invite you to come in store and visit