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Prestige jewellery chain American Swiss partners with Moi Moi for the Australian launch.

Leading South African fine jewellers American Swiss will begin their rollout into the Australian market with 6 stores opening in Queensland, New South Wales and Victoria in October 2018. Australian fine jewellers Moi Moi will feature in every Australian American Swiss store in an exclusive partnership.

Moi Moi and American Swiss have enjoyed working closely over the last 2 years, following the 2017 launch of Moi Moi into 20 American Swiss stores in South Africa as a trial. After a successful concept period, Moi Moi has now been expanded into 100 American Swiss stores. 



Moissanite jewellery has enjoyed a swift rise in popularity in recent years, topping Pinterest’s trending engagement ring terms with a +294% rise since 2017. American Swiss Australia’s General Manager Ollie Olstein says “We are constantly looking for the latest in jewellery innovation to deliver on the brand promise of American Swiss: Live, Love, Celebrate. This has led to an exclusive partnership with Moi Moi Fine Jewellery to bring SUPERNOVA Moissanite, the finest Moissanite in the world, to our customers.”

To celebrate American Swiss’s arrival to Australia, Moi Moi has designed the new M by Moi Moi Collection. The collection will be available exclusively in American Swiss stores within Australia, in addition to Moi Moi’s Sydney Flagship store located in the iconic QVB. The M by Moi Moi Collection offers modern, minimalist and elegant designs featuring SUPERNOVA Moissanite and crafted in 9K Gold.  Each piece is priced between $749 and $1,649 with an average price of $1,399. The Moi Moi range in American Swiss consists of 35 pieces, each designed in-house. With a mix of 9K and 18K Gold, there is something for everyone. 


American Swiss stores are located at Sunshine Plaza, Robina, Charlestown Square, MacArthur Square, Werribee and Highpoint with the Moi Moi Flagship in Sydney’s QVB.

View the entire range at