Why Are Consumers Seeking Moissanite?


1.  Women want big, bold and beautiful gemstones in their jewellery.
2.  Consumers are looking for value in their jewellery.
3.  Consumers are more educated and accepting of created jewels for its beauty.
4.  Consumers are seeking socially responsible jewels in high quality and with incredible value.

5.  Consumers want jewellery to last, Moissanite jewellery will last for generations with proper care.
6.  Wearing Moissanite jewellery, consumers will receive lots of compliments.
7.  Consumers want jewellery that they can enjoy and can be worn every day.
8.  Colourless Moissanite as centre stone matches perfectly with Moissanite settings and diamond settings. The introduction of colourless Moissanite has given consumers endless opportunities to design what they want.