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Unearthing some Gems in Marketing

Date Added: 24/10/2012
If you remember, back in July we did a marketing presentation about Moi Moi to a class of 350 marketing and business students at University of New South Wales. We presented to them our past marketing strategies, and asked them to do market research to come up with future marketing strategies for Moi Moi and our signature and unique jewel Moissanite.

Well the term is nearly up, and reports have been marked. Two weeks ago we went back to UNSW to be presented with the top 6 groups own market research presentations. We were blown away by the calibre of their work, presentation skills and enthusiasm.


All the groups concur that Moissanite is a product of great potential and great value, but still most of people interviewed were not aware of the value proposition of Moissanite.

Each and every group came up with some great ideas. Some of these ideas we can definitely make use of.

We really enjoyed this experience, and loved meeting the students who came into our store each day. Thank you to all the students...we can see that some of you will no doubt become great marketing experts!