MM: Are you a stylist or producer?
|Dawn Boscoe Productions is a boutique agency that goes beyond any full service photographic production company.
They assist brands achieve their full potential, through visual communication, and Moi Moi has used them for our last years Moi Moi and Miabelle campaign, as well as most recently the Mademoiselle photo shoot.
Dawn was also on the judging panel in the 'Search for the Moi Moi Mademoiselle' competition. We chatted with Dawn before the Mademoiselle judging to find out more about her amazing company.
MM: How did you get into the production of fashion photography?
DB: I have always loved fashion and at the age of 15 started working in a fashion boutique. I did this all through university (where I studied Marketing and Economics). By the time I graduated I thought that I should try something different. I worked in Marketing and Business Development in a variety of industries for the next 12 years. It was only when my husband got a job transfer and we moved to Milan that I decided to get back into the field that I love. I found the "Harvard" of fashion schools (which is Central St Martins in London) and I studied Fashion Styling.
DB: I actually do both. Shoot days are incredibly hectic so I like to have almost everything organised before hand. I found that while I was planning the look of the model I was also planning all the other aspects of the shoot (location, time sequence etc). It made perfect sense for me to do both.
MM: What is your favourite aspect of your job?
DB: I love helping my clients figure out what they want to relay about their brand and making that happen through photography. I then love the end results, which are beautiful photographs. This inevitably translates to increased sales for my clients.
MM: Considering you won't know who the model is until the night before the shoot and she won't be very experienced, are you nervous about producing the Moi Moi/ Mademoiselle shoot.
DB: At first I was very nervous. However, I have now seen how gorgeous the top finalists are. I am completely confident that the photos will be spectacular!
We love our new campaign Dawn and think the photos turned out beautifully, thanks so much!
Click here to find out more about Dawn Boscoe Productions