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"Our Young Guns of The Year", Dynamic Business Magazine, October 2010

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Alana Chang Weirick co-founded Moi Moi Fine Jewellery with her sister Lauren Chang Sommer. They opened their flagship store in Sydney's prestigious Queen Victoria Building in 2004, as the exclusive distributors of Moissanite in Australia and New Zealand. 
The silicon carbide jewel has more brilliance than diamond but costs a fraction of the price. 

Alana is responsible for jewellery design, website management, graphics and marketing within the business where her vision 
remains clear: to increase awareness of the product, maintain customer satisfaction and stay ahead in the industry as innovators 
and pioneers of a new trend in fine jewellery. 

In 2007, Moi Moi Fine Jewellery also introduced created sapphires, rubies and emeralds to the Australian market. 

In the past 12 months, Moi Moi's revenue has grown by more than 50 percent. This month, it is set to open its first interstate store in Perth. Moi Moi also wholesales to more than 200 jewellers across Australia and New Zealand.