While completing a Bachelor of Business Administration, I set up an online fashion retail shop, where I managed the sales, product development, customer service and promotional side of the business.

As luck would have it, I came across Moi Moi Fine Jewellery while signing into my email account, where I saw Lauren and Alana featured in Smartcompany's Hot 30 Under 30 Entrepreneur's list.

Immediately inspired by what they had achieved, I did some research into Moi Moi's differentiation in the jewellery market, the Moissanite stone, instantly falling in love with the rare and mysterious jewel.

With the excitement of a new business idea in mind, I contacted the Moi Moi store in Sydney to enquire about a business opportunity.

One year later Moi Moi Perth opened it's doors in October 2011, to unveil the dazzling Moissanite jewellery, spreading lots of love and sparklers to the people in Perth.

Since then, we have custom made some incredible pieces for our customers and found a real strong following for our Created Pink diamonds.